PRESS AND MEDIA

Mindtrek for press.

For journalists and creators covering Mindtrek, walking for your mind: the story, the founder, fast facts, logos and images, and a direct line to us.

Email media@mindtrek.app

ON THIS PAGEStory Founder Fast facts Logos and images

A sunlit path through the North Woods in Central Park

A Trek in progress in the Mindtrek app, with the route map and the audio player

What Mindtrek is

People walking along the Hudson River at golden hour

Guided walks

5, 10 or 20 minutes from any street. One voice in your ear, long quiet stretches in between.

The Boathouse across the lake in Prospect Park

Treks

35 to 75 minutes through real places in New York and Los Angeles, with more cities coming. Every Trek is free.

The phone stays in your pocket: the app guides you, and the experience happens out there, not on a screen. Mindtrek is on iPhone and Android and is built by a small independent team.

The story

Less hurrying from A to B. More noticing where you are.

WHERE IT STARTED

Alexander Daamen often feels overstimulated, like many people. His daily walk is what clears his head, and exploring a familiar place in a new way feels like a small adventure. In New York he watched people rush from A to B all day. Mindtrek turns that walk into time for your mind.

THE LOCAL ANGLE

A local story

Free guided walks through the parks and neighborhoods people already have, from Prospect Park and the High Line to Venice Beach and Griffith Park, made with local partners such as Brooklyn Public Library and Randall's Island Park Alliance.

THE CULTURAL ANGLE

A cultural shift

More people are looking for ways to slow down that don't mean sitting still, and walking is the easiest one most of us already do. Mindtrek is for people who can't sit still to meditate and want their phone to help them look away from it.

THE SCIENCE

Built on research

The practices draw on published research on walking, nature and attention, and every study is linked on Our Science.

FOUNDER

Alexander Daamen

“Taking a walk is the best thing I do every day. When I explore a place differently, I’ve already had a micro-adventure. I want to bring walking for your mind closer to people.”

Alexander Daamen spent more than 10 years in innovation work, running workshops, startup programs and future scenarios for companies such as BMW Group, LEGO and Nokia. For four years he also brought promising startups into the US. Before Mindtrek, he spent 18 months in doctoral research at TU Munich on natural environments and the wellbeing of entrepreneurs.

Mindtrek started in New York City, where Alexander lived from 2021 to 2025 and built its first community. His research, the science behind it and what he saw in the city every day, people looking for other ways to ease stress and clear their heads, became the ground it grew from. Today he lives near Munich, Germany, with his wife and their little kid. Mindtrek is his way of designing walking the way sleep, fitness and meditation have already been designed.